The flagship course
You already know how to make decisions. This course is about the frame those decisions come from - and how to change it. Five modules on bold thinking, reinvestment, and rethinking what success actually is.
Spot the assumptions your decisions are built on - the ones everyone in your industry takes for granted.
Learn the MAD Rules and how to find the reinvestment move that compounds instead of just repeating a hit.
Critical-thinking tools to turn a bold idea into a plan you can actually stand behind.
Get clear on what you're really chasing, so success doesn't arrive with a quiet "is this it?"
Five modules of lessons, worked examples and assignments. Lifetime access.
The core method: how to see the frame your decisions come from, and the worked business use-case behind it.
The Harvard happiness study, the regrets of the dying, and what you are really chasing when you chase a win.
The courage to think differently, the advertising-matrix use-case, and tools to turn bold ideas into actionable plans.
The role relationships play in business and life - listening, nuance and emotional intelligence.
Keep it simple, and lead by example - the quiet multipliers that make everything else work.
Real students. Real words.
Challenge The Frame changed my thinking more in 4 weeks than 4 years of business podcasts ever did.
I especially liked the Torrent use-case. It helped me consider more deeply how to flip the business model. Thanks
I'd never heard of the Happiness Study. That module really made me think about how I've viewed success in the past.
I'd been a little too comfortable and really needed some new perspective. The assignments and questions really made me think.
Your instructor
Built Australia's largest video game company from a bedroom in 1995. In 2016 pitched Hollywood's biggest studios - Disney, Fox, Universal, MGM among them - on turning the piracy they were fighting into a new revenue stream, and got them to sign on. Challenge The Frame is 30 years of that thinking, made teachable.
One-time payment, lifetime access. Price in AUD, GST included.
Premium · with feedback
$297
Business owners, founders and anyone making real decisions who wants a sharper way to think - not another list of tactics.
Self-paced and online. Five modules of lessons, worked examples and assignments you can work through in your own time, with lifetime access.
Yes. The course is currently sold as Premium only ($297): all five modules plus personalised written feedback from Ben on your assignments.
No. The frameworks are drawn from 30 years of real decisions, but everything is taught from first principles.